New Racing Channels to arrive next Autumn

SKY RACING this week announced that it will be launching two new racing channels by early next year.
The news means that Australian punters watching in hotels, clubs, TAB's and at home will have greater choice and racing entertainment opportunities than ever before.
The launch of the new Sky Racing channels forms part of Tabcorp's long-term strategy to expand racing choice for its customers and to provide a superior showcasing service.

The culmination of the strategy has been made possible through Foxtel and Austar's channel expansion, with a new satellite giving it the capacity to offer more choice.
Patrick Delany, FOXTEL's Executive Director Sales and Product Development, said that his company was delighted to offer more channels to racing and sports enthusiasts. "FOXTEL offers you the choice of over 200 quality channels and with our just launched FOXTEL Next Generation, we deliver control over what you watch and when you watch it through a free FOXTEL IQ, FOXTEL Download, more interactive services and a brand new electronic programming guide with great navigation enhancements," he said.
"We are delighted to be able to offer two new racing channels into the mix and know racing fans will love the greater breadth and depth of our racing coverage."
Deanne Weir, Group Director of Corporate Development, AUSTAR, echoed his sentiments.
"Subscription TV is all about expanding the viewing choices we offer our customers. To this end, AUSTAR is committed to launching new channels, product enhancements and great new content," she pointed out.
"Racing is particularly loved by regional Australians, and we have a huge number of loyal racing fans who will be thrilled by this announcement."
With competition for the wagering and entertainment dollar at an all-time high, Tabcorp has identified that the need of its customers and viewers is ever increasing and as such, has to cater for that.
The objectives of the changes made to the delivery of racing is:
*Provide customers with more choice on the nature and extent of racing they wish to watch
*Enhance the showcasing of the best racing product across the three codes of racing (thoroughbred, harness and greyhound)
*Provide a new vehicle for the expanded export of Australian racing
*Ensure some cost contribution to racing vision is made by customers of wagering operators who currently get a free ride.
"Sky Racing intends to create a platform for the presentation of racing that provides punters with choice and gives all racing codes the opportunity to present their product," Tabcorp's Managing Director of Wagering, Robert Nason, said.
Channel overview
Sky Racing1 and Sky Racing2 will be the core wagering channels and combined will
provide vision of all races that will be wagered on. The launch of Sky Racing 2 will de-congest the existing Sky Racing schedule and allow for an expansion of wagering choice, with the addition of more domestic and international races.
Sky Racing1 and Sky Racing2 will also showcase the premier harness and
greyhound events.
Sky Racing World will deliver a superior presentation of thoroughbred racing. The schedule will feature 12 hours of thoroughbred racing from Australia, New Zealand, Hong Kong and Singapore and overnight racing from United Kingdom, South Africa and continental Europe. It will have an unrivalled stable of presenters and experts and the premier line-up of thoroughbred programs from Australia and the world.
New racing shows
Sky Racing viewers can look forward to an enhanced range of 'magazine' and form
programs, covering all three codes of racing.
New pricing arrangements
The pricing structure for the expanded Sky Racing offer will be announced closer to the launch of the new channels in autumn 2010.
The new price structure will place the channels in a tier however Tabcorp intends to subsidise the cost of the new channels for its account customers.
Expanded interactive betting
All three channels will feature TAB ACTIVE - Tabcorp's world leading interactive wagering service which allows TAB account customers in New South Wales and Victoria to place bets using their FOXTEL remote control. Once account customers
have logged in to TAB ACTIVE, they will be able to switch between the channels without having to log in again.

 

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